Our perspective on analytics and strategy is that you can’t have a successful marketing plan without them. And why would you? Knowing what works—and what doesn’t—is crucial to reaching your target audience and achieving your goals.
Our belief is that simply having data doesn't solve problems. It's too easy to get lost in a sea of data points, metrics and KPIs. Our objective is to simplify both the analytics conversation and your marketing data. We want to make sure that you understand which way is up and what the critical numbers are for your business. We will ensure that you are tracking and measuring only the critical data points. Then, and only then, will we discuss adding layers of data complexity, platform integrations, and other tools and tracking methods to help better inform and track all your business data.
Our analytics services include:
- Measurement framework development
- Web analytics implementation and training
- Tag management solutions
- Call tracking
- CRM/Analytics integration
- Attribution modeling and analysis